Corporate IdentityNights of religions
Every year the event "Night of religions" takes places in Berlin. During this time, nearly 100 religious groups in Berlin open their churches, temples, mosques, synagogues and parish halls to welcome visitors. Citizens are welcomed to take part, to get an insight into different religious communities. As part of the course transmedial design, a new cross-media corporate identity was developed for the event. The design concept is based on the idea of presenting the religious diversity of the event through hand gestures and hand movements. The posters, brochures, invitation cards and stationery were printed with the Riso printer in two colours, medium blue and fluorescent pink.University: HfG Schwäbisch GmündCourse: Transmedial DesignMentoring: René UlrichProject partner: Niklas Sonnenschein, Henriette WehkingMarch — July 2017
Editorial DesignWorkshop for refugees
In 2013 Ludwig Majohr founded the workshop for refugees in Schwäbisch Gmünd, Germany. Together with the help of volunteers, the refugees not only learn the German language, but they also make new experiences of what it means to work in a small wood and metal workshop. After successful completion of the courses in the workshop, the refugees receive a certificate, which enables them to apply for a job. The magazine presents through image series and interviews, the cooperation of the volunteers and the refugees.University: HfG Schwäbisch GmündCourse: Editorial DesignMentoring: Prof. Daniel Utz, Andreas LangenProject partner: Moritz HundbissMarch — July 2016
Corporate IdentityWeeks against racism
The annual event "Weeks against racism" aims to show solidarity with the victims of racism with a wide range of cultural events, such as exhibitions, concerts, lectures and workshops. The modular design concept focuses on the calendar, which announces and categorizes actions with civic engagement. The design concept is being implemented on the website and with the following materials: a public poster campaign, a newspaper, a uniform stationary, stickers, bags.University: HfG Schwäbisch GmündMentoring: Prof. Daniel Utz, Prof. Ulrich SchendzielorzOctober — February 2019
Editorial DesignFORMAT Magazine
The university magazine FORMAT is published every semester. In the summer semester of 2017, the university magazine FORMAT had the topic "mirror, mirror...". The topic of the magazine, which is derived from a sentence of a fairy tale, dealt with the questions of identity, self-representation, as well as the impact and influence of social media. University: HfG Schwäbisch GmündProject partner: Josephine Rais, Moritz Hundbiss, Max SchulistMarch — July 2017
Brand IdentityZenz Organic
During my semester abroad at the Royal Danish Academy of Fine Arts/Schools of Architecture, Design and Conservation in Copenhagen I had the opportunity to cooperate with the Danish company "Zenz Organic". "Zenz Organic" is known for being the first green salon in Denmark to use only organic, natural and sustainable ingredients for their hair and beauty products. In close cooperation with the customer and with the project partners, a new corporate design has been designed that lives up to the philosophy of "Zenz Organic" and its exclusive products. The new corporate brand identity includes a logo, the design of various product lines, an advertising film, campaign pictures, print media and a website.University: Royal Danish Academy of Fine Arts/Schools of Architecture, Design and Conservation, CopenhagenCourse: Brand IdentityMentoring: Elizabeth Ashley Fox, Thomas BinderProject partner: Clara Maj Pinholt, Julie AntczakJanuary — July 2018
Poster designApostrophe
University: HfG Schwäbisch GmündCourse: TypographyMentoring: Prof. Gerd HäuslerOctober — February 2016
Information DesignMosquito
University: HfG Schwäbisch GmündCourse: Information DesignMentoring: Prof. Günther Biste, Marlen Beyerle, Stefan KraissProject partners: Franziska Fink, Maike HummelOctober 2016 — February 2017
InstallationVideo Walk
The project "Video Walk" is an interactive video installation in the Olympic Park in Munich. To take part, the participants only need their smartphone and headphones. "Video Walk" literally means that the participants have to hike a certain way up to the Olympic mountain. As soon as the video starts on the smartphone, an alternative world opens up for the participant in which past and present merge together. This process is also described as physical cinema. The participants walk through the post-war period in Munich, are reminded of the terrorist attack at the 1972 Olympic Games in Munich, are informed about the architectural buildings and also get an insight into temporary art actions on the site. The footage is combined with music and recorded sound.
Duration: 12 MinutesLocation: Olympiapark MunichAward: 1. Prize Munich school competition for urban development, Award Bavarian Club